If you're blowing speakers (ESPECIALLY tweeters) you're probably clipping.
You have to understand how it happens -- most of the energy in music is actually in the lower frequencies. When you overdrive the amplifier the output gets squared off; this produces a LOT of harmonics of the original frequency and the energy goes into those harmonics.
The tweeter, in particular, can only handle a few watts of power because it's small and that's all the power it needs to handle to reproduce the high frequencies. When you clip the amp you send the whole 20 watts down to it and it burns up.
Now here's the math on this. You have a 12V supply in the amp. E = IR (Ohm's law) so if E = 12 and "R" is 4 (ohms) then I = 3 (amps.)
3 x 12 = 36, which is the MAXIMUM wattage a 12V powered amp into 4 ohms can produce. Ever. In truth it's probably closer to 25 watts because you don't want distortion and the closer to the V+ rail you get the more you'll get.
If you want more than that ~25 watts of output you need an amp that has a DC-DC converter in it so you can get more voltage. Those are expensive, especially if you'd like them to be electrically quiet (that is, the DC is "clean" so you don't hear the converter in the sound!) Thus they're not in the head units -- you have to buy a nice expensive external amp to get one.
The reason the Polks didn't blow up is that they're quite efficient. In fact, they're one of the more efficient speaker brands out there. The Excelons are good speakers, but they're not very efficient; by comparison they're typically rated around 85-88db @ 1 watt, where the Polks are typically rated at ~92-93. That doesn't sound like a lot but it is; 10db of difference is twice as loud subjectively, so you're talking about a speaker set that is 50% louder for the same applied amplifier power in the Polks as the Excelons.
My guess is that you were driving the amp into clipping with the Excelons and destroying them while you're not with the Polks.
In general too much power doesn't destroy speakers -- too little does, believe it or not.