This is Chris, from Bico Stereo. We've been in the business since 1984 and have sold Pioneer since then. When the unit comes in, the price is still what you see on the web site. I understand your worries about our popularity/reputation online. I am a forum sponsor on www.houstonperformancedriving.com , this is a local forum in Houston and all of you can see how well we do business on there. I don't condone a lot of internet business because most of the brands we carry don't allow internet selling since that is unauthorized. Massive Audio, Memphis Car Audio, Arc Audio, Atomic Loudspeakers