yes! the 3.0 update is free! just the OS, not the maps. if you look up your model under the support section then click on updates you will see it: http://www.pioneerelectronics.com/PUSA/Support/CarAudioVideo/In-Dash/GPS-Navigation-Systems/ci.AVIC-X710BT.Support?tab=B
here's the pdf (dated june 6, 2009) from pioneer:
http://www.pioneerelectronics.com/ephox/StaticFiles/PUSA/Files/Free%20Firmware%20Update%203.0101%20for%20AVIC%20X-Series.pdf
here is the link to the actual download file:
http://ds1.downloadtech.net/cn1010/firmware/AVIC_X-Series_Firmware_Update.zip
here's th